Sunday marks the 100-year anniversary of the beginning of Lou Gehrig’s 2,130 consecutive games played streak. It’s one of the game’s greatest accomplishments, and a century later, we still honor the incredible man who achieved it.
On Saturday, Major League Baseball, in coordination with all 30 MLB clubs and various partners, announced plans to pay tribute to the Iron Horse on the fifth annual Lou Gehrig Day on Monday, which raises awareness for ALS (Amyotrophic Lateral Sclerosis), otherwise known as Lou Gehrig’s Disease.
MLB’s efforts will raise awareness and funds for ALS research and highlight the work of the groups and individuals who are pursuing cures. The league also will remember the legacy of Gehrig and people who have been lost to the disease which bears his name.
Clubs who are not scheduled to play on Monday will recognize Lou Gehrig Day this year on Sunday.
On Lou Gehrig Day MLB will raise awareness for ALS in the following ways:
MLB NETWORK & MEDIA BROADCAST PARTNERS:
MLB NETWORK – MLB Network will honor Gehrig’s legacy and raise awareness for ALS through a new Lou Gehrig Day tribute video, which will air within Emmy-nominated MLB Central this Monday at 10 a.m. ET. This video will be shown in MLB ballparks beginning on Sunday, June 1st and lasting through Lou Gehrig Day.
MLB.com – MLB.com will have extensive editorial content and coverage of Lou Gehrig Day, with a special feature on Lou Gehrig Day activities across the league and Gehrig’s legacy.
SOCIAL MEDIA – MLB Social Media platforms will honor Gehrig and the ALS community in a variety of ways including highlighting legends in attendance and other notable activity throughout the day.”
MLB CLUB & PARTNER ACTIVATIONS
MLB CLUBS – A rundown of MLB Club Lou Gehrig Day activations can be seen at this link (with more to be announced leading up to June 2nd).
MLB AUCTIONS – Beginning on June 1st, MLB will run a special charitable auction at MLB.com/LGDayAuction to benefit The Sean M. Healey & AMG Center for ALS at Mass General. The auction will feature commemorative one-of-a-kind MLB authenticated autographed Lou Gehrig Day TOPPS NOW cards (one for each MLB Club) with each player selected by Sarah Langs, MLB Researcher and Reporter battling ALS. Each player was selected by Sarah who has a connection to Lou through their passion for the game, unique statistical connection, or support for the ALS community. Also, as part of this auction, fans can bid on a Priceless® New York Yankees™ experience provided by Mastercard.
HISTORY OF BASEBALL’S SUPPORT OF ALS COMMUNITY:
Baseball has had a long-standing commitment to supporting the movement to end ALS. Previous efforts have included:
